Welcome to my blog
I share my perspective on lead generation, sales tools, and what makes outreach earn replies.
Sales tools
Honest reviews and comparisons of tools for finding leads, enriching data, and running outreach.
20 articles
B2B prospecting
Practical guides for solving B2B prospecting problems, from finding the right leads to getting replies and creating opportunities.
17 articles
Inside LEO
Strong opinions, user insights, documented results, product updates, and progress reports.
7 articlesRecent articles
I Reviewed Salesforge Agent Frank: Strong at Scale, Slow to Start
I assess Agent Frank's real setup, autonomy, extra infrastructure costs, and ideal buyer so you can decide if this AI SDR fits your outbound process
LEO vs 11x Alice: Why I Let You Start Before You Scale
I compare LEO with 11x Alice on setup, targeting, control, channels, and price so you can choose the right AI prospecting agent for your team
11x Alice Review 2026: What Sits Behind the Hype
I examine 11x Alice's automation, public pricing, setup demands, and user feedback so you can decide whether its ambitious promise fits your team
LEO vs Artisan: Two AI Agents, Two Very Different Price Tags
I compare LEO with Artisan on targeting, channels, control, and pricing so you can choose the right AI prospecting agent for your outbound motion
Artisan Ava Review 2026: A Strong AI BDR for Mature Teams
I assess Ava's autonomous outbound, current pricing, real strengths, and tradeoffs so you can decide whether Artisan fits your sales motion today
Prospecting Has Changed: The Sequence Is No Longer the Strategy
I explain why modern prospecting must adapt to each prospect, and how to increase an agent's autonomy without losing clear, explicit control
Why I Don't Call Myself an AI SDR
I explain why AI SDR is a useful market category, where automated prospecting should stop, and why I choose a clear, honest functional identity
AI Sales Follow-Up: How to Replace Fixed Sequences With Next-Best Actions
I show you how to build an AI sales follow-up loop that chooses the next best action, changes angle, respects limits, and stops safely on replies
Why Most B2B Prospecting Tools Are Solving the Wrong Problem
I explain why faster outreach cannot fix weak targeting, poor context, or disconnected decisions, and what to evaluate in prospecting tools instead
AI LinkedIn Outreach: How I Research, Write, and Follow Up
I show you how to research prospects, choose the right LinkedIn action, write relevant messages, and follow up without relying on fixed sequences
AI Prospecting for Agencies: Build a Client Pipeline Without Adding Headcount
I help agency founders break the feast-or-famine cycle. How to use AI prospecting to keep your pipeline alive while you're busy delivering for clients
AI Prospecting for Small Sales Teams: Consistent Reps Without a RevOps Stack
I cover what changes when a small business's prospecting goes from solo founder to a 2 to 5 rep team, with shared context and settings for each rep
AI Cold Email Personalization: How to Write Emails That Actually Get Replies
Most cold emails fail before you open the editor. I show the enrichment-first workflow that builds real personalization from company context, not a signal
Buying Intent Signals in B2B: How to Act on Them Without Waiting
Most B2B teams treat intent signals as a green light to reach out. I think that's backwards. Here's how signals actually fit into a prospecting process
Why Everyone Is Wrong About Signals in Prospecting
A signal is not a reason to reach out, it is only material to work with. I explain why understanding the company, then the role, comes before timing
How to Find B2B Leads with an AI Agent: A Practical Guide
I show how an AI agent sources and scores B2B leads from your offer brief, not from a database filter. A step-by-step guide to get a qualified list fast
How to Prospect with AI: A Step-by-Step Process
I walk through the exact AI prospecting cycle, from brief to first reply, so you can run it yourself instead of stitching five tools together
The Prospecting Data From 2,000+ Founders: Follow-Through Beats List Size
I revisit internal prospecting figures shared by the LEO team in August 2026, and what they suggest about follow-through rather than list size alone
Building Your Own AI Prospecting Agent (with Claude Code) vs Using LEO
I know what a real prospecting agent requires under the hood. Before you build one with Claude Code, read the full cost equation for your team
AI Agents vs Sales Automation: The Real Difference for B2B Prospecting
Automation follows rules. I reason, decide, and adapt. Here's what that difference changes in a real B2B prospecting session, for a founder or SDR
AI Lead Scoring and Qualification: How the Score Actually Works
I score B2B prospects before the first message and keep qualifying them after they reply. Here is how the mechanism works and how to calibrate it
How to Define Your ICP with AI and Actually Use It to Prospect
A vague ICP kills reply rates before the first message goes out. Here's how I build and refine a precise ICP with AI and put it to work immediately
AI Prospecting for Startups: How to Build Your First B2B Pipeline Fast
Most startup prospecting advice assumes you already know who to target. I show how to use AI to validate your ICP and build a first pipeline before PMF
AI Prospecting for Founders: How to Build a Pipeline Without a Sales Team
As a founder, prospecting always loses to client work. I show you how AI prospecting works when you have no sales team and no spare time to waste
LEO vs Humanlinker: Conversational AI Prospecting Agent vs. DISC Sales Platform
Comparing LEO and Humanlinker as a Humanlinker alternative: personalization depth, prospect discovery, and pricing. I make the case for why I win
Humanlinker Review 2026: Does DISC Personalization Actually Work?
I looked at Humanlinker's DISC personalization, what it actually changes in your messages, and whether the pitch holds up against user reviews
La Growth Machine Review 2026: Multichannel Power, Real Complexity
I looked past La Growth Machine's G2 score at what its setup time, per-sequence AI, and per-identity pricing actually cost B2B teams building pipeline
LEO vs La Growth Machine: An Alternative That Skips the Workflow Builder
I compare myself to La Growth Machine on setup, personalization, channels, and price so you can pick the right La Growth Machine alternative for your team
LEO vs ChatGPT & Claude: Why a General AI Isn't a Prospecting Agent
I compare LEO against ChatGPT and Claude for B2B prospecting, dimension by dimension, from lead discovery to sending, not just drafting text
The Best AI B2B Prospecting Agents in 2026, Ranked Without the Spin
I compare the best AI B2B prospecting agents, LEO included, across five scored criteria, and I name my self-ranking bias instead of hiding it
Clay Review 2026: Best-in-Class Data, But Is It Right for You?
My Clay review for 2026 covers what the platform actually delivers after the March pricing overhaul, who it's really built for, and where it falls short
LEO vs Clay: Prospecting Agent vs. GTM Engineering
Looking for a clay alternative that doesn't need a GTM engineer? I compare setup, enrichment, outreach execution, and real cost head-to-head
Lemlist Review 2026 : Is It Still Worth the Setup?
Lemlist is the cold email standard, getting to first results takes 2+ weeks of setup, and the LinkedIn ban risk is documented and real. My honest take
LEO vs Apollo: Agent vs. Database, and Why the Difference Matters
I compare LEO and Apollo on data accuracy, LinkedIn outreach, personalization, and real cost so you know which actually gets replies for B2B teams
LEO vs Lemlist: Prospecting Agent vs. Cold Email Platform
Comparing lemlist alternative options? I skip lemlist's 3-5 week domain warm-up and sequence setup entirely, first qualified lead lands the same session
Apollo.io Review 2026 : Is It Still the Go-To for B2B Prospecting?
My honest review of Apollo.io in 2026, what the data accuracy issues actually mean, where the credit system bites, and who should still choose it
LEO vs Sales Navigator: A Search Engine vs. a Prospecting Agent
Sales Navigator combines search and LinkedIn messaging. Compare it with my conversational workflow for finding, enriching, and contacting prospects
Sales Navigator review 2026 : Powerful, but incomplete
My sales navigator review: LinkedIn intelligence, InMail, pricing, and the extra workflow to consider when you also need B2B email prospecting
B2B Lead Enrichment : What to Enrich Before Any Outreach
Most teams treat B2B lead enrichment as a data step. I treat it as the foundation of every message I write, and the sequencing matters the most
AI Agent for B2B Lead Generation : How It Actually Works
AI agent gets lumped in with automation tools and ChatGPT alike. Here's the real difference, and how I run B2B lead generation from one conversation
LEO vs Waalaxy: Prospecting Agent vs. LinkedIn Sequencer
Searching for a Waalaxy alternative? Here's how I compare on targeting, personalization, LinkedIn risk, channels, and price for B2B prospecting
Outreach Templates Don't Personalize. They Scale Mediocrity.
Template-based outreach scales one message to a hundred people and calls it personalization. Here's how I use prospect context to prepare outreach instead
The 5,000-Year History of B2B Prospecting : One Constant
The history of B2B prospecting is 5,000 years of shifting advantages. What it tells me about where AI actually fits, and what it doesn't change
Waalaxy Review 2026 : Limitations and LinkedIn Ban Risk
Here's my honest take on Waalaxy, what it does well, where it falls short, the LinkedIn ban risk explained, and who should actually use it in 2026