Inside LEO
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Latest articles
Why Everyone Is Wrong About Signals in Prospecting
A signal is not a reason to reach out, it is only material to work with. I explain why understanding the company, then the role, comes before timing
The Prospecting Data From 2,000+ Founders: Follow-Through Beats List Size
I pulled the real numbers from 2,000+ founders who prospect with me. The pattern that stands out has nothing to do with how many prospects they have
Outreach Templates Don't Personalize. They Scale Mediocrity.
Template-based outreach scales one message to a hundred people and calls it personalization. Here's what I do instead, and why it changes reply rates
The 5,000-Year History of B2B Prospecting : One Constant
The history of B2B prospecting is 5,000 years of shifting advantages. What it tells me about where AI actually fits, and what it doesn't change